Hotels are unique when compared with other types of business.
You get to see the customer for a prolonged period of time. It is an intimate setting. They are under your care for many hours, days, even weeks.
Throughout that period, you collect information about them. Their behaviour is recorded. The guest has no respite. You have responsibilities towards the privacy of your guests and the protection of their information.
Yet you cannot measure your product in use without customer data. Which means it must be shared along your supply chain. Those responsibilities to protect data and privacy still haven't gone away.
How do you manage this at your hotel?
Data protection isn't something you accomplish. It's something you do. And if you don't do something about it soon all the changes in customer expectation and the data economy will be done to you, not for you.
What will you do to improve your marketing results in 2023?
You want your hotel to be able to take part in the modern data economy.
You want to be able to use personal data to get results.
Which will only work for you if you're confident.
- Confident with customer personal data (to make sales)
- Confident in handling your suppliers (to look after your interests)
- Confident with staff personal data (to look after your business)
From consent for direct marketing to managing incidents, breaches or subject access requests and much more.
Confidence with personal data is good for business.
That's what you get with hotelDPO.
...or were you just looking for compliance?
This is about much more than "compliance" with data protection regulations.
The notion of "compliance" alone is not enough. You can regard yourself as "compliant" right up until the point the regulator tells you you're not.
Compliance is important of course it is.
Yet once you have achieved "compliance" you need to stay there.
Which means it needs to be sustainable.
Which means this really needs to be about your business.
If anyone tries to sell you on the notion of "compliance" alone you should walk away.
Compliance with data privacy regulations on its own is a transient state which will disappear as soon as you're not watching it. Compliance needs something else to work alongside it.
You see, compliance is only sustainable if you have the resources to maintain it. Which means "cash in" coming from sales and satisfied customers.
From a sales and marketing point of view it means:
You can only do these things if your prospects and customers trust you - and privacy is all about trust. There is some serious low-hanging fruit you can exploit if you can get this trust thing right.
Not compliance. Compliance can only make you look the same as anyone else who thinks they are "compliant".
Trust, on the other hand, is a relationship builder. It differentiates you from your competitors. Trust creates the conditions where sales can happen.
You can choose as little or as much as you like
With hotelDPO you can access fundamental resources designed to help you manage data privacy for your customers and staff on a daily basis. Practical stuff which quickly helps you to gain confidence in looking after the guest privacy experience. Not just your customers of course, the people in your team need an assurance of privacy too.
At the other end of the services on offer is a full "Private Client" done-for-you service with an outsourced, named data protection officer (DPO) and team of privacy professionals working closely with your operations and marketing teams. There still needs to be a close working relationship and oversight on your part. This is informed outsourcing, not abdication of your data controller responsibilities (just making this clear, some people get a bit carried away...).
In between you have options to help you simplfy your data protection and privacy management efforts.
You see, you probably don't need to appoint a data protection officer (we'll help you work that one out of course) but there will be times when you do need the skills of a DPO and of a privacy professional. This is a sector where things change quickly. It makes sense for you to take advantage of a service which keeps you up to speed with all those changes without you needing to make all the effort. After all, you can't do it all yourself.
You want to be a busy hotel. Not a busier hotelier.
If you're serious about data protection and privacy management for your hotel you can start with the Transformation Programme.
We will work with your team to build an effective privacy management system for your hotel business, using the latest technology. We even provide you with a guarantee:
The guarantee is there to make sure you are satisfied with the services we provide and you remain confident you have made a good decision. It keeps us accountable and your investment safe.
Once the Transformation programme is complete and you have your operational privacy management system you can then choose which level of membership service you would like
There are three levels: Good, Better and Private Client. Each of them provides you with privacy management services relevant to your particular requirements.
None of these options are cheap* but they are priced fairly. Pricing is based on the size of your hotel business. To discover more about how that works, arrange for a fact-finding chat with one of our team.
(* do you really want to rely on the cheapest privacy management advice you can find? The hotel industry is littered with examples of seriously inadequate data protection practice which: Isn't "compliant"; is often out of date; fails to empower people and technology or enable your databases; puts people at risk and leaves hotels vulnerable to regulator or legal enforcement. Of course it's your choice.)
Advanced Privacy Management Technology
We use specialist privacy management systems and maintain high levels of certification in their use.
Which means we know what we're doing, we do the complicated work so the relationship you have with privacy management is simplified, clearer, easier for you to live with as you go about your business.
It also means your system is built by us using software other (suitably qualified and experienced) professionals can understand. So if you ever think we're doing a bad job, you can move to another service provider. You're not locked in for any longer than you want to be. You can choose ongoing monthly or annual service plans for both the privacy management and the technology.
It's time to book that call now...