hotelDPO is an Institute of Hospitality Business Partner

At hotelDPO we are delighted to be a business partner with the Institute of Hospitality.

Making effective and safe use of personal data is one of many challenges facing the hospitality industry in the UK.

We are looking forward to working with Institute of Hospitality members across the country, helping you to realise the value in the data you use.

Everyone understands the need to look after personal data with care and integrity if the benefits of the data economy are to be realised. Yet exactly how to achieve this is one of the more frustrating issues facing hoteliers across the UK. Which means the true value of the data in use still needs to be unlocked. Your customers want that value, you need that value.

In this context your objective is “data activation”. If you want to take advantage of advanced technology and “personalisation” of your guest experience, we can certainly help you to create the conditions where you play your part in the modern data economy:

  • Demonstrating your accountability and trustworthiness;
  • Being a responsible user of personal data;
  • Realising the value in personal data for you and your customers.

More than compliance

Where traditionally you might have viewed the notion of “compliance” with the GDPR and the Data Protection Act 2018 as a necessary evil – in much the same way as you might view paying taxes – there is now a commercial imperative for you to have reliable and safe ways to collect and use personal data. Of your customers and your employees. You see, they all want you to be responsible with their data and they are paying more and more attention to it.

The rapid advance in the use of technology as a result of the Covid pandemic means that hoteliers are increasingly exposed to new sources of risk. If you are a data controller, staying in charge of your “tech stack” - all those new technologies on which most hotels rely – is now your responsibility.

As is staying on top of the complex data controller/processor relationships which characterise the flow of personal data between the myriad partners, suppliers and agencies involved.

Tackling reality

One of the harsh realities of data protection regulations is the truth that as a data controller you become responsible for whatever your suppliers and tech vendors are doing on your behalf. Many are doing a great job for you, some are simply exposing you and your customers to increasing levels of risk.

How do you make sure all those tech vendors are working with your best interests at heart?

We are here to help you with that. Become a member of hotelDPO and take some of the weight off your mind.

What is your reality with personal data?

What are your top frustrations and challenges?

Make a note of them, then click on the button below to schedule a call. Let's see if we can help you realise the value in your guest data.


What you’re looking for is transformation. You want to move from wherever you are today to a place where you are confident your ability to use personal data is genuinely supporting your business – not exposing it to risks.

This is what our transformation programme is all about. All of our prospective members start somewhere in our transformation spectrum. You might have already completed a lot of work towards effective management of personal data. Or it might be a task which has been lurking on your to-do list for a few years and you have decided now is the time to do something about it.

Either way, transformation is just one of the benefits you get from working with hotelDPO. As a member we are always there to support you, to fight your corner, to argue your case, to keep you right, to remove those hassles and headaches.

Preparation and setup – with a Guarantee!

We are so confident we can make a positive difference to your capabilities and confidence in handling personal data that we guarantee your transformation programme.

If you don’t like what we produce together, tell us and we will refund every penny of your fee, switch the systems off and we part as friends. A 100% refund, no quibble guarantee.

hotelDPO takes all the risk with your commitment to get started. Why do we do this? Well we don’t want anything to get in the way of something which improves the overall standard of data protection and privacy. We want you to be confident you have made the right decision.

What you get as a hotelDPO member

Data privacy management from hotelDPO. Realise the value of personal data to develop trusting relationships with your customers and employees. With less effort from you. Guaranteed.

  • Ours is a robust, flexible privacy management approach we tailor to your hotel.
  • hotelDPO privacy management systems work for hotel owners and managers anywhere in the UK.
  • For hotel owners and board directors who are responsible for how personal data is being used;
  • For hotel general managers who need to find effective solutions to protect the value of personal data;
  • For hotel specialists, such as front office, administration or marketing managers, whose daily work with personal data demands practical, efficient methods and support.
  • Our privacy management systems save you from hassles and headaches
  • You won’t have to worry about how to prove your accountability;
  • You won’t focus on “compliance” alone;
  • You won’t automatically be stuck in a long contract;
  • As a member, you will never be alone.
  • hotelDPO Transformation can get you organised in 90 days. Membership keeps you there.You will be able to realise the value in the personal data in your customer databases;
  • You will be able to look after guest privacy properly;
  • You will improve your control over your “tech stack”;
  • You will always know what the next step is.
  • Our privacy management system setup is 100% guaranteed: You will like it or your money back.

hotelDPO privacy management gets your business confident in processing personal data. So you can earn the trust which makes more people want to choose your hotel.

There is a membership option for all budgets and situations: From free membership through to a white glove, private client service where we design and prepare bespoke privacy management services.

It all starts with a one-to-one fact-finding session where we find out more about your hotel and what you want to achieve. Only then will we be make recommendations for what might be the right options for you.

And if we don’t think we can help we’ll be honest and tell you.