I learned a new word today.
Just when I thought the depths had already been plumbed as deep as they would go with privacy policies, some idiot presented me with this,
Yes, I had to go and look it up. My memory isn't what it once was.
As in, "We collect a nugatory amount of data when..."
The dictionary definition of "nugatory" is, "of no value or importance", or, "useless or futile".
If the data you collect is "of no value or...
There is no shortage of articles in hotel industry websites and blog telling you that "personalisation" is the way towards recovery or success.
Yes, they're probably right. Personalisation IS important when you're trying to sell to people. We all like being treated as individuals. We all like it when it appears as though we really matter to someone else. In the absence of eye contact, you can use a name and you can use what you know about behaviour.
(Before you post a comment that you can use eye contact online if you use Zoom/Teams/etc - yes you can but you need to be really, really careful - I promise you I'll address this in another blog post, let's just restrict ourselves to personalisation by name and behaviour today)
I like getting emails from people who use my first name and spell it correctly. It's an important first step for me. When an organisation has taken the time to associate my name with their message and has...
Over the last few years I have spent some time getting annoyed about privacy notices (see video above).
Part of the...
Today we learned of the Information Commissioner's Office (ICO - the data protection regulator in the UK) decision to fine Marriott Hotels for a breach of data protection regulations.
The fine in the UK is £18.4 million. Which is a serious amount of money.
A group legal action, currently waiting in the wings, is likely to heap further financial penalties on the hotel group. Now the ICO has completed its investigation and imposed a fine, all a lawyer needs to do is point at the ICO paper work and repeat what it says.
You can read about it in this article on the BBC website.