Boring, often copied from elsewhere, irrelevant, over-long and missing the point. There is a better way.
They are brain numbingly boring
Often they have been copied from a competitors website or are the result of somebody filling in a template but failing to read the instructions first.
Most of the examples on hotel websites are difficult to find, hidden as they are in the bowels of the home page footer text. You need to scroll a lot and make sure you’re well prepared. Wear your best reading glasses…
There is a better way.
Use a Privacy Notice instead
What your customers need is to be informed about what you’re planning to do with their personal data. The personal data you are about to collect from them. They will use this information to decide whether or not they trust you enough to proceed.
Treat this as an aid to selling
Your privacy notice is an aid to sales and conversions. Period.
Short, precise, successful
Visit the link below to reveal how your business can do this better and stop frustrating your potential customers. Bore less. Sell more.