The uncomfortable truth about what you really want 

outsource Mar 13, 2022

The four pillars of personal data management for hoteliers.

The very first hotel client I talked to about GDPR just looked at me and said,  

“We’ll do it when they make us.”  

That meeting didn’t last long and I don’t know what became of the fellow. Since then I have learned more about what hotel managers really want from their management and use of personal data.  Experience across sectors has tested this and proved it to be true most of the time.  It is based on four pillars of what you really want.  Is it true for you?   

1 - Transformation 

Any project to establish how you will process personal data for your business needs to demonstrate transformation. It needs to take you from where you are today to where you want to be. 

This transformation needs to be quick, inclusive and measurable.  Even better if it is also profitable and reduces risks in a way you can demonstrate to others.  Better still when it helps you to prove you can uphold the privacy rights of the data subjects involved – usually your customers and employees – and does so quickly and quietly. 

2 - Advocacy 

When things get difficult or confusing, you need to know you have someone you can trust in your corner.  Someone who can prepare your business for the future.  Someone who can tackle the challenges of “now!”.  Support you can rely upon when the going gets rough, which you can easily access and deploy. 

3 - Peace of Mind 

Your peace of mind will depend on how quickly you can get advocacy and transformation up and running.  Peace of mind falls into place only when those hard yards have been covered. 

Which brings us on to the fourth pillar.  The uncomfortable truth about how personal data and privacy management is viewed by most hotel managers and owners. 

4 - Not impinging on your day 

You don’t want to do this.  It is a nuisance. It is confusing and you don’t have the time for it.  You want it all to go away.  Even better if you can get it all done for you whilst keeping you informed about progress.   You don't want this to impinge upon your day.  At all.

Outsource the hassles so it gets done for you. 

You have better things to do with your time. 


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